WaterSafetyJams
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Virtual Water Safety Jams

Join fellow water & safety enthusiasts for this series of FREE one-hour Jam Sessions for anyone who wants to learn the latest BEST practices and talk about the many ways people can SAFELY ENJOY the Great Lakes area. 

June 
17
, 
2020
 | 
12:30pm 
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Register Today & Save Your Virtual Seat

People in the Great Lakes area are already beginning to emerge from their homes, a bit stir crazy and hungover from quarantinis, wanting to head to their favorite beautiful Great Lakes beach or park.

 

We want them to SAFELY ENJOY themselves when they get there. No one thinks drowning will happen to them or someone they love, until it does. 
 

Grab your lunch and join us for this valuable series of educational Water Safety Jam Sessions – think of them as fast-paced town halls or “fishbowls” packed with expert info, thoughtful interaction, and some surprises. 


Missed a previous Jam Session or want to experience it again? Here's our YouTube Playlist featuring our many water safety rock stars. Please share. 

Choose Your Jams

Jam 1: Opening great lakes beaches in the wake of COVID-19  ✔

How do we balance the risk of transmission with the risk of drowning?

People are already heading to the lakes as the weather and water warm up, even during an ongoing pandemic. What steps should be taken as beaches and parks reopen? How do social distancing and sanitizing integrate with water safety fundamentals like loaner lifejackets and rescue stations? Join this first Water Safety Jam Session for a lively discussion on ways to maximize safety in the time of COVID-19. 


Panelists: Laura Rowen, Adam Bueling, Mark Breederland, and Dan Metcalfe

 

Date: Thursday, May 28, 12 noon ET

Jam 2: Nudging people toward being safer around water  ✔

What are ways of influencing and persuading anyone to do the right thing?

Merely informing people of the dangers of the water and best practices for staying safe often isn't enough. How can we persuade them, even a little bit, toward safer behavior? This Jam Session explores words, phrases, and warnings that might work better than others, based on research and first hand experience. Join us to learn from others and share what has and hasn't worked in your experience. 


Panelists: Susan Och, Jamie Racklyeft

 

Original Zoom Date: Wednesday, June 3, 12:30 p.m. ET

Jam 3: The impact of High Water Levels & Beach Erosion on public Safety  ✔

How might record high water change the safety equation? 

The pandemic isn't the only thing unusual about 2020. Scientists are forecasting another year of record high water levels on the Great Lakes. In 2019, drownings were down nearly 20% despite high water levels, which usually equate to more drownings. What has changed this year? Join us as we explore theories and how to adapt our strategies to bring numbers down again. 


Panelists: Matt Warner, Mark Breederland, Jason Wintermute, and Dan Metcalfe

 

Original Zoom Date: Wednesday, June 10, 12:30 p.m. ET

Jam 4: Translating Wave & Current Science into Reducing Swimming Risk  ✔

What can we learn from the latest research to improve our warning systems?

Native American tribes have known the dangers of rip currents for centuries, yet modern science has only recently proven their existence in the Great Lakes. There are research teams dedicated to learning about dangerous waves, currents, and conditions in the Great Lakes. This Jam Session explores the latest wave and current science and how it may be used to inform better forecasting models and warnings to the public. Join us for some fascinating discoveries, including the conditions at Holland State Park at the time of the recent drowning tragedies. 


Panelists: Guy Meadows and Bob Dukesherer


Original Zoom Date: Wednesday, June 17, 12:30 p.m. ET

Jam 5: Consecutive Drownings & great lakes hotspots ✔

What can communities learn from previous tragedies?

Even one drowning is too many, but we average nearly 100 per year in the Great Lakes. Despite great effort, some communities have suffered consecutive drownings and some areas see several. What can we learn from small communities and large cities and their efforts to keep more from happening? What should be included in a "rapid response playbook"? Join in on this discussion of tragedy and hope.

 
Panelists: Liz Reimink and Halle Quezada Rasmussen


Original Zoom Date: Wednesday, June 24, 12:30 ET

Jam 6: What every kid (and their parents) should know about water safety ✔

How can we ensure all kids know water safety like they know fire safety?

Drowning is the leading cause of accidental death in kids 1-4, and second in kids under 15. No one thinks it will happen to them, and we are here to help make sure it doesn't. What resources are available to parents and teachers to educate kids about water safety? Putting on a lifejacket near the water should be as routine as putting on a seat belt in a car. Join us to talk about ways to create a safer culture for kids around water and save more lives, just in time for the 4th of July holiday weekend.


Panelists: Harve Norris, Becky Epstein, and Drew Ferguson.


Original Zoom Date: July 1, 12:30 p.m. ET

bonus session: justifying and starting up a lifeguard program in your community  ✔

How do we bust the myth of liability and get communities & parks to put safety first?

Lifeguards save lives and are the best investment a city can make to help keep people safe at their beaches. Yet far too many shoreline community leaders use liability and cost as excuses for not putting public safety first for their residents and visitors. We see lifeguard stations every 500 feet on many ocean beaches, yet most Great Lakes beaches rely on untrained bystanders to save people, often becoming victims themselves. What are the myths of liability? What are some profitable lifeguard program models? What is involved in setting up a successful program? 


Panelists: Scott Ruddle, Cheryl Podtburg, and Tim Jaskiewicz


Original Zoom Date: Wednesday, July 8, 12:30 ET

BONUS SESSION 2: BOATING & WATERCRAFT SAFETY

Heading out is easy, but do you know how to enjoy your day and return safely?

With high water levels and eroding beaches, more people may be buying, borrowing, and renting boats and other watercraft. Heading out into a lake or river is easy, but what precautions should you take to ensure you and your friends and family return safely? Drownings occur near shore and in open water for a variety of reasons most don't expect. Learn from water safety & drowning prevention experts, including first responders and US Coast Guard. Join us for this enlightening Jam Session for boaters, paddlers, sailors, and other water enthusiasts. 


Panelists: Commander Matthew Walter & First Class Cadet Grace Tarbrake (USCG), Dan Metcalfe, and Captain Drew Ferguson

 

Original Zoom Date: Wednesday, July 15, 12:30 ET

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

Thanks to Our Generous Sponsors

Water Safety Jams

Thanks to our generous sponsors these Jam Sessions are free, but you need to register to join.

Interested in having your organization highlighted during the Jams and afterward on YouTube and social media? Contact the organizer about sponsoring us. 

RSVP Today
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“When in doubt, Zoom out.”

Reggie Watts

The Minimal NYC

Architect

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